Client Journey: Mapping Touchpoints from Awareness to Alumni
What you’ll learn This lesson guides you through each step of the client’s journey. It will prompt you to review…
Does Your Team Steward Money?
There’s less room for error when spending money in a small business. You don’t have the same access to capital…
Who Else Needs to Know
When you’re the boss, it’s easy to have a conversation with someone and then go about your day. When conversations…
9 Sales Data Points to Track
What questions are you asking potential new clients? At the micro level, you’re asking questions to identify which of your…
Business Lessons from my Father
The role of a father is vital to the growth of a child. As the oldest of six, I am…
What’s the Focus of your Client Experience?
The client experience is similar to having a dinner party. Are you trying to impress your guests, or are you…