This coaching tip was originally published in the Coaching for Excellence newsletter.
We start businesses for different reasons. An opportunity often overlooked in the entrepreneurial gold rush is the desire to be different, to challenge the status quo, to take the less traveled path, and to do things differently.
Success Myths
Here are two patterns I’ve observed of followers.
Myth #1: You must participate and follow the ever-changing rules of social media
Why do you allow tech platforms to dictate your business strategy? Social media is a part of it, not the whole strategy. Being dependent on any social media platform is equivalent to building your business on sand. At any time a wave can wash it away.
- What happens to the media you created and your followers?
- How much is that time worth to you?
- How much are those relationships worth to your business?
- What are you doing to retain the media you create and share?
- Do you have a content database?
- How are you moving relationships offline?
Coffee dates, local and virtual, are my favorite way to meet people. I enjoy hearing their story and learning more about their interests.
Myth #2: Follow this hack or proven formula
Just as no two people are alike, neither are two businesses. Think of it in terms of building a home. Do you want a house identical to your neighbor? Or do you want a home built to fit your family’s lifestyle? A similar choice applies to your marketing strategy.
Do you want a strategy identical to a peer or one built for your business, vision, values, and clients? Which one resonates best with your clients, their problems, and their lifestyle?
The more conversations (questions + listening) you have with your clients, the greater likelihood you’ll understand them and build a strategy that resonates and generates results.
Leaders know the greatest rewards are where others are unwilling or afraid to go.
@theceoffice
Leaders ask questions. They aren’t afraid to take risks. What will you do differently this year?
Better serve your clients + team
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