I sat down with Evelyn M. Stepien, The School of Luxury, to discuss brand positioning in the luxury sector, why testimonials are irrelevant, the loss of personal taste in pursuit of social aesthetics, emotional luxury, and more.
As an introvert herself, Evelin is passionate about supporting quiet, introverted entrepreneurs in navigating the noisy online space with her softer, quieter approach to marketing and branding. The School of Luxury is a boutique consultancy and educational platform for luxury brands. Evelin’s methodology enhances luxury brands to reflect the founder’s character, high personal standards, and values.
If you want to lead with confidence in your business instead of wasting time trying to convince people, this episode is for you. Available on iTunes | Spotify | YouTube.
Creating something beautiful with slow luxury brands and their quiet founders.
For a bespoke experience, we welcome clients to work with us 1:1 for branding and marketing solutions. For those who are interested in learning more about the luxury approach to business, we are soon opening our doors to students for our self-paced experiences. [learn more]
KEY MOMENTS
- 00:49 Why did you decide to pursue the luxury industry with your business?
- 02:19 Luxury marketing: show don’t tell
- 09:07 Opportunity for small business owners with new luxury
- 12:10 How taste plays a role in luxury
- 17:51 Emotional luxury
- 21:00 How to implement emotional luxury with clients
- 25:58 Excellence in luxury goods & services
- 40:25 Emphasis on productivity and speed comes at the cost of connection
- 43:21 The trait that sets you apart as a leader
QUOTES
Who do you appreciate and want to celebrate?
There are many individuals working behind the scenes who contribute to the success of a small business. You will never see them on a Forbes or Business Journal list. These team members deserve to be recognized for their character, excellent work, and valuable contributions.
As a big advocate for celebrating star team members, I’m using the Lead with Excellence podcast to highlight these individuals. Who should be recognized? Submit your nomination.