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After an Interview, Do Applicants Swipe Left or Right?

March 12, 2025 Leadership

This coaching tip was originally published in the Coaching for Excellence newsletter.

Many businesses treat hiring like a dating app, swiping repeatedly to find the best candidate. What would happen if you were more intentional in the hiring process? 1,920 hours a year is a long time to spend working beside someone. What if you viewed the hiring process as finding someone to enter a relationship with versus filling a seat?

  • What would make this a successful relationship? Be clear about the skills and traits needed to support the business and complement the existing team.
  • What about the hiring process attracts or repels talent?
  • Does the aesthetic of your brand align with the culture of your brand? (ex: polished online presence, but disorganized culture)
  • Are you realistic about the expectations of the role or is it sugar-coated in an attempt to quickly fill a seat?
  • What type of leader are you? Do you welcome high-performers who may challenge you at times? Or do you prefer followers?

Candidates are swiping to find the best fit too. Does their experience make them swipe left or right?


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I'm Melissa, a leadership and operations coach for service-based small businesses. 20+ years of experience helping businesses better lead teams and serve clients in new home construction, health insurance, non-profit, property management, retail, and more. My experience is diverse but has one thing in common. “How can I best serve the person in front of me?” I reside in Kansas City and serve clients nationwide. I enjoy meeting people and look forward to getting to know you!

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