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Authenticity beats Aspirational

March 14, 2025 Operations

This coaching tip was originally published in the Coaching for Excellence newsletter.

It’s easy to buy the appearance of luxury, but does the service live up to the luxury packaging? This is what separates the authentic from the aspirational.

Luxury is more than an aesthetic. It’s how you treat people when providing a service. A luxurious experience requires attention to detail. This behavior choice can’t be bought with a large budget.

Make relationships a priority

Get to know your clients and potential clients. Ask questions, listen more, and pay attention to their behavior. What’s important to them?

What are their problems? What are they asking for but not telling you? Often people don’t have the words to describe the problem, but if you’re listening and asking questions you can pull it out of them.

Take pride in your work

Do you set clear expectations? Do you follow through on your word? Are you going above and beyond to provide an exceptional experience?

Taking pride in your work shows you respect your client’s time and money. You make your business memorable when you show people you care enough to do your best.


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I'm Melissa, a leadership and operations coach for service-based small businesses. 20+ years of experience helping businesses better lead teams and serve clients in new home construction, health insurance, non-profit, property management, retail, and more. My experience is diverse but has one thing in common. “How can I best serve the person in front of me?” I reside in Kansas City and serve clients nationwide. I enjoy meeting people and look forward to getting to know you!

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