Designing with Authenticity

Podcast
Angela Mondloch- Lead with Excellence - 007 (square post)

I sat down with Angela Mondloch, Saffron Avenue, to discuss her journey to elevate her craft and deliver exceptional service while remaining true to herself.

Angela is the founder and creative heart behind Saffron Avenue, a graphic design studio for ambitious brands and a template shop for entrepreneurs and artists. With a love for designing with intention and connection, she focuses on infusing strategy, sophistication, and hand-crafted details into each brand, website, and product.

Her mission, since 2011, has been to help creative business owners gain clarity and confidence with their brand and website, allowing them to effortlessly evolve with growth.

If you are a leader, who values authenticity in your work and industry, this episode is for you. Available on Apple | Spotify | YouTube.

KEY MOMENTS

  • 00:49 How does excellence show up in your day-to-day work?
  • 04:13 Using design to make the world more inspiring
  • 05:48 Practices to recharge and fill up creative vessel
  • 07:52 Protect heart to deliver unique design
  • 10:10 Pushing the limits of design
  • 14:50 Evolving with technology, AI
  • 20:54 Tips for Business Websites
  • 30:27 Building trust with potential clients
  • 37:44 Determining client fit
  • 43:35 Managing client expectations
  • 46:41 How to get the most from your brand design service?
  • 52:25 Business boundaries as a new mom

QUOTES

I want people to be inspired to create, be happier, to work on their own brand, smile, and feel beauty.

angela mondloch

I’ve always put my head down in that sense because I don’t want to see what other designers are really creating.

angela mondloch

Nothing should come easy; because when something’s hard and you work hard for it, there’s a better reward.

angela mondloch

My biggest pet peeve is you work on a great email, and then it’s gone forever. Why aren‘t people pushing and putting more great content on blogs? Even for your own reference, growth, and to look back on. That is what makes websites also more interesting for people to go back to, because they know it’s been updated.

angela mondloch

Two important things stand out with that story you just told. One, the heart behind it. It’s something very unique to the business owner and really resonates with them on a deeply personal level, but then outward facing, that’s what differentiates themselves from other brands. And two, it also differentiates themselves in this technology space we’re in now with AI. AI wouldn’t know to pick up on that clue for you to then include it into the story. It’s something you only get through client engagement. And because of your experience you know to ask and that’s part of the storytelling.

melissa k. jones

RESOURCES