Skip to content
  • Subscribe
Apple Podcasts Spotify YouTube
the CEOffice
  • About
  • Services
  • Blog
  • Podcast
  • Templates
  • Contact
the CEOffice

What messages are on repeat?

April 18, 2025 Mindset

What are the thoughts you repeat to yourself about your leadership abilities? About your team and clients?

What are the messages you repeat to your team and your clients? Repetition creates a belief system. A belief system that manifests itself through actions.

What messages are on repeat?

Society

Do you notice what messages recur in society?

  • Headlines that focus on the same topics
  • Repetitive music lyrics; recurring movie themes
  • Similar messaging across social media’s “pop” therapists

When we hear something repeatedly we start to internalize it and believe it as true. Regardless of whether it’s true or not. This is why it’s critical to 1) question the narrative and 2) filter what you consume against your own values and goals.

Relationships

What are the stories you tell yourself about someone else’s behavior?

  • A parent reminding us how to do something.
  • A significant other repeating a request.
  • A team member who brings up the same topic repeatedly.

This repetition can spur us to action or repel us depending on how we view it. What if they’re repeating this information because it’s important to them and our relationship?

Self

What are the thoughts you repeat to yourself? When we repeat these thoughts, we tend to believe them as true. This applies to positive and negative thoughts.

I was blessed to grow up with parents who told me I could do anything I put my mind to. I believed them and as a result, I took action on what I wanted. I continue to beLIeVE this. If I want to do it, I’ll find a way. This belief and behavior is foundational to success.

Necole Kane has a similar mindset. After selling her second company, xoNecole, to Will Packer Media she ventured unknown into the wellness industry. Her unshakeable belief in her vision and her enthusiasm can be seen in the community she’s built and the customer testimonials.

I think what writing things down does is get your mind into a winning mind frame. It’s almost like you know it’s possible because you’ve written it. So your perception of everything that happens in your life changes.

Necole Kane

But how many of us believe we’re not capable of something because of what someone said? And we ruminated on it until we believed it as true. What could you achieve if you decided it wasn’t true?

While people used to believe that the brain became fixed after a certain age, newer research has revealed that the brain never stops changing in response to learning.

source

The phrase “my truth” has become popular to justify people’s emotions and experiences. Yet our experience is not the truth; it’s a singular perspective of a moment. Two people can experience the same moment and have very different perspectives. Photography is a great example of this in physical form.

When you believe your perspective to be the truth, then it can close your mind to the perspectives of others. Thus stunting your growth and closing off the communication necessary for connection. (ex: loneliness epidemic)


Leaders, what messages do you repeat?

You

What are the thoughts you repeat to yourself about your leadership abilities? Are there areas where you’re limiting yourself due to a false belief? Has a lack of desired results in a certain area then falsely confirmed your belief? “Well I knew it wasn’t possible, I don’t know why I tried.”

Who around you is challenging your belief system and calling you up?

I struggled with believing in my worth when I first started my business. And I undercharged for years. As a result, I attracted clients who were able to pay but didn’t see the value in the service I provided. There was a misalignment. Once I increased my rates then I started bringing on clients who were at the stage in business to value what I provide. (A lot of additional work and mental labor went into this transformation, but this is a quick summary.)

Team

What do you believe about your team? As a leader, we have a huge impact on the growth and success of the team. Are we continually calling them up to achieve their full potential? Or do we believe they’re not capable of changing, avoid coaching them, and relegate them to another role?

Are you calling your team up with your communication?

  • the team vision + mission so they stay focused on the North star
  • the team values so their daily practices are in alignment
  • the team standard so their work reflects it
  • their accomplishments and milestones to encourage their progress

I don’t want to be the one who held someone back because I didn’t coach them up and hold them accountable for their potential.

Clients

What do you believe about your clients? Is the client the hero or are you the hero? How does your team talk about clients? Are insecurities projected and assumptions made? Our beliefs and conversations are reflected in the client experience at each touch point.

Does your client feel like the hero throughout their experience?

  • social engagement (conversations > broadcasts)
  • client expectations during onboarding
  • anticipating or responding to client needs
  • marketing copy across all channels
  • how we respond when relationships end

You can dispel false beliefs through frequent and honest communication. Focus on commonalities and shared goals. Pursue relationships that last beyond a transaction.

What is the reality you’re creating with the thoughts you replay in your head? What thoughts do you need to edit?


services

Investment Guide

In this guide, you’ll find additional information about the CEOffice, coaching process, case study, policies, and discovery call resources.

send guide

Post Tags: #company culture

Post navigation

Previous Previous
Are you practicing and enabling ownership?
NextContinue
After an Interview, Do Applicants Swipe Left or Right?
welcome

I'm Melissa, a leadership and operations coach for service-based small businesses. 20+ years of experience helping businesses better lead teams and serve clients in new home construction, health insurance, non-profit, property management, retail, and more. My experience is diverse but has one thing in common. “How can I best serve the person in front of me?” I reside in Kansas City and serve clients nationwide. I enjoy meeting people and look forward to getting to know you!

Read More

Categories

  • Leadership
  • Mindset
  • Operations
  • Podcast
  • Templates

This is an AI free site.
My writing is a collection of my experiences, foresight, lessons, opinions, observations, and faith. Photos are by freelance photographers.

Melissa K. Jones

1:1 annual planning artificial intelligence branding client experience communication company culture conflict download employee experience high performance hiring instagram journal marketing meetings newsletter notion template partnerships podcast productivity relationships social media stats succession planning team performance tech time management tools video

Favorite blogs

  • Farnam Street
  • Lara Casey
  • Mrs. Goodfinder
  • Paige Hulse Law
  • Saffron Avenue

the CEOffice ®

Helping founders of small businesses better lead their teams and serve clients through leadership coaching and small business OS.

Google Reviews Apple Podcasts Spotify YouTube

Concierge

  • Coaching
  • Contact
  • Leaders Journal

Resources

  • Resources + Tools
  • Shop My Bookshelf
  • Shop Templates
Coaching for Excellence

You may unsubscribe at any time from the newsletter.

Processing…
Success! You're on the list.
Whoops! There was an error and we couldn't process your subscription. Please reload the page and try again.
  • Privacy Policy
  • Refund and Returns Policy
  • Terms of Service

© 2025 the CEOffice LLC ® · Based in Kansas City, MO · Serving Clients Nationwide · Theme by 17th Avenue · Brand photos by Vibe Tribe Creative

Scroll to top
  • About
  • Services
  • Blog
  • Podcast
  • Templates
  • Contact
Instagram Linkedin
What are you looking for?
Search